Articles(Email Marketing & Social Media) + Backlinks(Repetition) + Sales Funnels + Conversion Focused Copy = Monthly 6 Figure Sales
Just as 1+1=2, the solution to our content marketing formula equals monthly 6 figure success. If you are looking to become an overnight millionaire go buy a lotto ticket. For a more practical approach to success, follow this guide.
Content marketing is about following a specific formula that will bear fruit after 2-3 months of constant work. The beauty of this long-term strategy is higher profits and lower expenses. By decreasing your ad spend, and increasing brand awareness through organic content marketing, your profits will rise.
The formula you see above will be explained and completely dissected in this article. So dig in, and hold onto your socks, your new company is about to takeoff.
Articles(Email Marketing & Social Media)
Articles and blogs are the backbone of any content marketing strategy. The search engines of today’s world are incredibly focused on ranking websites by the amount of content you create. A surefire way to spread your company’s message is by consistently posting articles to your blog.
There is a big difference between an article and a well written article. Always keep in mind the following principles when creating quality articles for your blog:
- SEO friendly
- Focus keywords
- Active voice over passive voice
- Headings and subheadings
- Transition words
- Do your research
- Speak from the heart
- Easy readability
- Delivering value not sales pitches
- Put yourself in the readers shoes
- Write objectively not subjectively
Remember to keep these concepts at the forefront of your mind while writing. If you can do that, you are sure to be on your way to publishing your first viral article.
How Frequently should you Publish Articles?
How often should you post? The answer to this question depends on how skilled of a writer you are. A great article is a great article. Therefore, if you can produce one great article every day, that would be spectacular.
However, if you are just starting out with content marketing strategy, aim for publishing one well written article a week.
One article a week might sound easy for you. With that being said, keep in mind that you want to deliver value not sales pitches.
Coming up with an idea for a value packed article is the hardest part. You want to captivate your reader and keep them interested. Therefore, taking your time to carefully select your topic is worth the wait.
For this reason, I recommend that you begin modestly with a one article per week goal. This will give you enough time to think of a topic, crank out the outline, finish the rough draft, polish the second draft, and finalize the content.
“Writing is about rewriting”
The more times you can reread, rewrite, and seek a peer revision, the better your article be.
The Length Of Your Articles.
How long should your articles be? Search engines favor long style content of 1000 words or more.
On average, you’ll find that the typical article that holds a high-ranking position on Google is over 3000 words.
Some high-ranking articles number as high as 7000 words. For our purposes, we will keep the number at a minimum of 1000 words. This creates enough content for search engines to properly index your keywords and articles structure.
Pro tip: once you post your article, use Google’s Data Highlighter to highlight important text in your article. This will allow search engines to learn the structure and pattern of your text to improve your Search rankings.
Learning how Google’s Webmaster Tools like the data highlighter works is important for your search engine rankings. When you have time, read more about the data highlighter.
What does Articles(Email Marketing & Social Media) mean?
Congratulations, you’ve already done the hard work. You have established a constant schedule of posting articles to your blog. Since you already have the hard content written, it’s time to multiply your outreach.
Summarize your article in a concise email and send it out to your subscribers. The purpose of this is to let your followers know you have just published a new article.
If you don’t have any subscribers yet, don’t worry. Condense your article into one or two concise sentences, and create a Facebook Post. Include a link to your article in the FB post and share. Here is where having a great featured image on your article comes in handy. Your FB post image will automatically become that same featured image.
For extra outreach, use Facebook ads to boost your post and generate even more traffic coming back to your website.
Backlinks are the bread and butter of search engine optimization. The definition of a backlink is sharing your Domain link to another website.
More specifically, backlinking refers to when your domain link is shared to another very popular high authority website.
Why do high authority authority backlinks matter?
High authority domain backlinks matter. Getting your domain link published on high authority websites allows you to share in the link juice.
Link juice is the equity or value that is passed over from one website to another. When your domain link is published to another website, their powerful link juice is passed over. This helps boost your search engine rankings.
This is the reason why so many people want their articles published on guest blogs. This is a surefire way to increase your search engine rankings, and traffic to your website.
NoFollow Versus DoFollow backlinks
We will discuss two types of backlinks:
- DoFollow Links
- NoFollow Links
DoFollow backlinks allow search engines to follow their way from one website back to another. This allows the path of link juice to flow from the high authority website down to your low authority website.
NoFollow links break up of flow of link juice and do not allow search engine algorithms to follow one link to the source. However, NoFollow links still provide plenty of value for your website.
Although the link juice isn’t flowing, NoFollow links still have their value.
- They still provide traffic flowing to your website
- Google considers NoFollow links to be natural and therefore applies favorable rankings to websites who use both DoFollow and NoFollow links.
- NoFollow links are still counted as a backlink when viewed by business partners, competitors, and others.
What does Backlinks(Repetition) mean
Backlinks(Repetition) = Backlink x Repetition.
In mathematical terms, multiplying your backlinking efforts with relentless repetition will give you the best results.
Getting a permanent backlink on a high of authority website is the SEO dream. Once you get one, don’t stop. As they say, the more the merrier.
Continuing your backlinking efforts will only increase your SEO value. Continue submitting your articles and blogs to relevant high authority websites. There are literally hundreds of thousands of websites accepting submissions. Do your due diligence and you can find them one by one.
The wonderful world of sales funnels have made people lots of money. If you can get a grasp on how they operate, you stand to increase your revenue tremendously.
Sales funnels essentially act as a prod. Prodding your customers in the direction to purchase is your obligation and duty. Without proper sales funnels your prospects will wander aimlessly from page to page without any direction.
What are sales funnels?
Sales Funnels are a great way to inspire sales and motivate prospects. Sales funnels work in conjunction with your articles, blogs, emails, and optimized social posts. All of the above outreach methods are considered to be top funnels.
The goal of your articles, blogs, emails, and optimized social posts is to deliver value that pushes a prospect to your middle funnel.
The middle funnel is traditionally a landing page which addresses pain points, and provides solutions to your prospect.
By peaking the interests of your prospects, they will click through to the bottom funnel. The bottom funnel is your check out page where the prospect becomes a customer. It is important to have great copy on the bottom funnel to crush objections and get the sale.
Do Sales Funnels have to be so complex?
Sales Funnels don’t have to be entirely complex. You don’t need a entire whiteboard filled with dozens of funnels to be effective. As we discussed above, quality sales funnels operate in three stages. Top, middle, and bottom.
Over complicating your sales funnels only serve to prolong your frustration. The most critical aspect of being a successful entrepreneur is pivoting.
Getting your three stage sales funnel up and running will allow you to pivot based on the needs of your industry.
If you decide that do you want to extend your funnels, and increase the stages, that is fine. However, in the beginning, do your best to get the simple, yet effective three stage funnel up and running as fast as possible.
Articles, guest blogs, social, and emails as your top funnel
As we discussed earlier, your top funnel can come in many different varieties. One variety of your top funnel can be an article funneling to your landing page. Simultaneously, your guest blog can also serve as a top funnel leading prospects to a landing page.
Likewise, your emails and social media posts can all serve to be a top funnel. Take a look at the image below to see more ideas for a top funnel.
Conversion Focused Copy
Conversion focused copy is created to influence sales. If you are selling a product, online course, digital product, or anything else. You want to copy that motivates prospects to buy.
Most websites sell something. Even if your website focuses on sharing information, you still want to have copy geared towards promoting your objectives.
Website Content versus copy
Website Content is typically used as a growth tool. Your content should always focus on delivering value to your readers. When people refer to content marketing, they are referring to the use of highly intriguing content as a marketing tool.
Drawing in your readers with incredible content serves to promote your brand as an industry professional and expert.
Web copy refers to verbiage that attempts to promote sales. Web copy is most famously utilized in emails, sales letters, sales pages, video sales letters, and check out pages.
Highly converting copy is used to increase your revenue. It is well worth the money involved in hiring a specialist to create winning web copy.
Often times individuals will A/B test their copy in order to discover which verbiage resonates best with their customers.
How to gauge copy conversions
Tracking your copy conversions is critical in determining how well your copy was written. A quick way to discover your sales percentage is to use the following formula:
Number of sales / Number of website visitors
For example if your copy converted 5 customers out of 50 website visitors, you would calculate that as:
5 sales / 50 website visitors = .10 or 10%
A good number to shoot for is in between a 3% to 5% sales percentage. This lets you know that your copy is converting at an awesome rate.
Supercharge your copy by getting a second opinion
If you decide to write your copy by yourself, make sure you get a second opinion. A second pair of eyes can help in catching mistakes and enhancing the quality of your work.
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